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Senior International Brand Manager

  • Division: Sales & Marketing
  • Contact Email: jessica.kennedy@collinsmcnicholas.ie
  • Job Ref: 24260

Job Title: Senior International Brand Manager

Location: Waterford/Hybrid


Job Purpose

The Senior International Brand Manager is responsible for shaping and executing the strategic direction of the brand across international markets. This role leads a high-performing team and partners cross-functionally to build brand equity, drive market share, and support revenue growth—ensuring global consistency with local relevance.


Key Responsibilities

Brand Strategy & Leadership

  • Define and execute global brand strategy aligned with company and market goals

  • Act as brand guardian, ensuring consistency in identity, messaging, and tone

  • Champion the brand vision across geographies and business units

Team Management

  • Lead and develop a team of brand and marketing professionals

  • Set clear objectives, provide coaching, and drive a high-performance culture

Consumer & Market Insights

  • Analyze trends, consumer behavior, and performance data to inform strategy

  • Translate insights into actionable brand plans tailored for local markets

Marketing Execution

  • Oversee global campaigns and content across digital and traditional channels

  • Collaborate with creative agencies and local teams for campaign rollouts

  • Ensure timely delivery of global toolkits to markets

Cross-Functional Collaboration

  • Work closely with commercial, digital, R&D, and supply chain teams

  • Partner with regional and local marketing teams for alignment and execution

Innovation & Product Management

  • Influence product development and innovation based on market needs

  • Lead global go-to-market strategies for new product launches

Performance Tracking

  • Own global dashboards and KPIs, monitoring brand health, sales, and ROI

  • Continuously optimize strategies based on data and business performance

Required Skills & Experience

  • 6+ years in brand marketing, with 3+ years in international/global leadership

  • Proven experience in the FMCG/CPG sector

  • Strong team leadership and talent development track record

  • Expertise in global brand management, campaign development, and product launches

  • Data-driven decision-maker with strong commercial acumen

For a confidential discussion and more information on the role, please contact Jessica Kennedy

jessica.kennedy@collinsmcnicholas.ie

021-2427110