My client is a globally recognised consumer goods business with a strong portfolio of established brands. With a presence in multiple regions, the company is focused on driving brand growth through strategic marketing, innovation, and consumer insight. They are looking to appoint a Senior International Brand Manager to lead brand development across key international markets.
Responsibilities will include -
Develop and execute global brand strategy aligned with overarching business and market objectives
Lead, mentor, and grow a high-performing international brand team
Act as brand guardian, ensuring consistency in tone, messaging, and visual identity across all regions
Analyse market trends, consumer behaviour, and competitive insights to inform strategy
Oversee the creation and rollout of international marketing campaigns across digital and traditional channels
Collaborate with cross-functional teams including sales, R&D, supply chain, and digital to align on brand plans
Drive end-to-end execution of global product launches and go-to-market strategies
Adapt global brand initiatives to suit local market needs in collaboration with regional marketing teams
Monitor brand performance, market share, and campaign impact, refining strategy based on insights
Present strategic plans and performance updates to senior and global leadership teams
Manage brand budgets, ensuring efficient allocation and maximum return on investment
Build and nurture relationships with external creative and media agencies
Identify and implement opportunities for innovation, brand growth, and operational efficiency
Ensure brand initiatives are aligned with broader commercial and corporate objectives
Requirements -
6+ years in brand marketing, including 3+ in international or global roles
FMCG or consumer goods background
Proven experience managing and developing teams
Strong understanding of brand strategy, consumer insight, and campaign execution
Commercially focused with solid analytical and presentation skills
Experience in cross-functional collaboration and global product launches
Degree in Marketing, Business, or related field preferred
Multilingual or international market experience is an advantage
What's on offer?
22 days annual leave
5% employer and 5% employee pension contribution
10% annual performance bonus
Staff discount on products
Company laptop provided
Opportunity to shape brand direction on a global scale
For a confidential discussion and more information on the role, please contact Sarra Hadi
sarra.hadi@collinsmcnicholas.ie
090-6478104