Our client is seeking a dynamic and strategic Commercial Brand Manager to join their team. Reporting to the Category Director Snacking, this role requires a proactive leader who can identify and implement optimal commercial strategies. You will be responsible for developing product, format, price, and promotional plans that drive growth and profitability. Collaborating closely with sales, activation, and marketing teams, you will ensure seamless execution of commercial initiatives. Full time role, Hybrid working - South Dublin
Key Responsibilities Commercial Brand Manager :
- Full P&L accountability for a diverse portfolio including Owned Brands, Partner Brands, and Private Label.
- Develop and execute a commercial plan aligned with brand, channel, and customer needs to meet financial and market share objectives.
- Identify and implement opportunities for revenue and margin growth through pricing, promotions, and distribution.
- Collaborate with internal and external stakeholders on strategy development and customer presentations.
- Manage trade spend, budgets, and performance reviews for the portfolio.
- Lead joint business planning for Owned and Partner Brands to drive growth.
- Oversee stock management, pricing strategy, and business case development for NPD, EPD, and POS assets.
Key Requirements of Commercial Brand Manager :
- 3-4 years of FMCG experience in a Commercial Marketing or Sales capacity.
- Strong analytical skills with a high level of financial literacy and commercial acumen.
- Ability to interpret and draw key insights from multiple data sources, including financial, consumer, shopper, and category insights.
- Solid understanding of Brand Management, Customer Marketing, Category Management, and Account Management.
- Proactive and organized individual capable of planning 12+ months ahead for their brand portfolio.
- Strong attention to detail with proven process management skills.
- Experience working with Partner Brands is desirable.
For more information or a confidential discussion about this Commercial Brand Manager role, please contact Michelle Miley at 090 6450667 or via email at michelle.miley@collinsmcnicholas.ie