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Brand Manager

  • Division: Sales & Marketing
  • Contact Email: deirdre.moran@collinsmcnicholas.ie
  • Job Ref: 24018

Brand Manager - Permanent - Galway - Hybrid

The Brand Manager will work with the senior marketing team to define the brand strategy for a portfolio of products to maintain our client's position as Number 1 VMS Brand in Ireland, and drive growth in New Markets.

Responsibilities:

  • Working with the senior marketing team to define the brand strategy for a portfolio of health supplement products to maintain our position of No1. VMS Brand in Ireland and drive growth in new markets
  • Working with the team to develop and implement effective communication strategies and detailed marketing plans for all media channels that increase sales and margin for the company.
  • Developing engaging brand assets, impactful marketing campaigns, and digital content that resonate with multiple customer segments.
  • Working with external agencies (design, photography, UGC, advertising, PR, event management, packaging, research) to bring marketing projects to life within strict deadlines
  • Monitoring market trends, researching consumer markets, and competitors' activities to assist with EPD/NPD and the development of new markets.
  • Responsible of the management of marketing budget specific to your portfolio of products with a focus on cost efficiency and ensuring reconciliation of budgets against plans and expenditures.

Requirements:

  • Minimum 5 years experience in a marketing role in a similar industry with minimum of 2 years’ experience in brand management.
  • Business/Marketing Degree
  • Strong leadership skills with commercial ability to take ownership of your portfolio of products.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to the senior management team.
  • Experience in creating campaigns that work across multiple channels – digital, media & retail is critical.
  • Ability to work cross-functionally across teams including NPD, Sales, Digital, Compliance, Logistics, Production & Customer Service
  • Strong analytical ability along with creative flair for effective marketing campaigns

For a confidential discussion and more information on the role, please contact Deirdre Moran.

deirdre.moran@collinsmcnicholas.ie

(091) 706710